WordPress vs Wix: Which One Should You Choose in 2023?

Website builders have simplified and streamlined the process of designing and launching websites.

Furthermore, when it comes to options, many internet website-creating tools are at your disposal. With so many alternatives, it’s natural to become disoriented. However, while considering website builders, two names frequently come up: WordPress and Wix.

To help you decide, we compared and examined WordPress vs. Wix based on pricing, features, SEO, blogging, support, and other features.

Let’s start.

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WordPress vs. Wix: An Detailed Comparison

Before comparing WordPress vs. Wix, let me first introduce you to the fundamentals of each. While both may be used to create and maintain websites, there are particular distinctions between them that you should be aware of.

WordPress Overview

WordPress is the oldest of the two, having been around since 2003. (Wix started operations in 2006). WordPress originated as a blogging platform but has now evolved into one of the world’s essential Content Management Systems (CMS).

WordPress now powers more than 35% of all websites on the internet. That amount alone is enticing enough to make one want to go for it. Working with WordPress eliminates the need to be concerned about a lack of features, themes, or functionality.

However, a word of caution: WordPress is now available in two flavours. The first is the original, self-hosted WordPress.org, a content management system (CMS) that must be installed on your web server. The programme is open-source, which means you don’t have to pay for it and can edit the website source code to suit your needs.

Sites produced with self-hosted WordPress.org are highly configurable due to their open-source nature. You may add any functionality to your website as needed by using a variety of themes, layouts, and plugins.

The second choice is WordPress.com, which, like Wix, provides a SaaS (Software-as-a-Service) platform. You may take care of your web development demands by subscribing to the online service for a low monthly charge.

Wix Overview

As many of you may already be aware, Wix is an all-in-one website construction platform that includes most of the tools required to start a website. Wix does not require coding knowledge because it has a simple drag-and-drop interface.

Even total beginners can manage all parts of website creation using Wix, from generating the actual site pages to logistical considerations like domain and web hosting. Wix offers extensive content management, e-commerce support, and quick customer service.

Getting started with Wix is simple: visit the official website, establish an account, and begin developing. Wix has numerous options, including one that is free, so you don’t have to worry about burning a hole in your wallet if you want to try it out. Depending on your package, you may also receive free hosting and personalised domains.

The Wix platform also provides AI-based website construction assistance in the shape of the Wix ADI and the Standard Editor. If you’re a skilled developer, you may utilise the Wix Corvid feature to gain access to the platform APIs and make profound adjustments with HTML and CSS.

Overall, Wix is one of the finest options for small businesses that need a website up and operating in a couple of hours. Its speedy, easy-to-use interface, low cost, and numerous design possibilities have made it a favourite among company owners and content creators.

For the sake of this comparison, I’m choosing to pit Wix against WordPress.org because it offers more versatility. And, while it is more challenging to learn, the rewards are numerous.

How Do WordPress and Wix Measure Up?

Now that you have a basic understanding of what each platform offers and how they work, it’s time to compare them in depth. To do this, I’ve chosen a few common elements that define how simple it is to build up your online presence.


The primary reason anyone would design a website with WordPress or Wix is the ease of use. Both platforms provide a robust yet user-friendly interface when creating websites. Nonetheless, there are substantial distinctions between the two, which we will discuss.


WordPress has a higher learning curve than Wix in terms of simplicity. The WordPress.org and WordPress.com systems have theme customisers and visual editors for customising your website, although the process is more backend-focused.

As a result, when using WordPress, you’ll have to modify and make changes in the backend. However, WordPress has its drag-and-drop Editor, the Gutenberg editor, and compatibility with alternative editors such as Visual Composer and Elementor.

Despite the benefits mentioned above, I’ve found that getting started with WordPress can be a little more frightening than getting started with Wix, mainly if you use the self-hosted version. While Wix has a simple interface for developing websites, WordPress has many features that might be difficult to master.


Wix features a drag-and-drop WYSIWYG editor that does not require any coding experience. You can easily edit your website by dragging and dropping design components on the Wix Editor interface. The Editor tailors it specifically for newbies who wish to build their first website.

While the Wix Editor is a very user-friendly website construction tool, there is a faster way. Wix has an ADI (Artificial Design Intelligence) function that allows you to construct a website in minutes.

Wix ADI is the simplest method to establish and maintain a functional online business. Answer a few questions about your company and the type of website you like. Once you’ve completed that, the ADI will instantly construct a full-fledged website.

However, you only have a few possibilities for personalisation with the first two choices. You may have your website with as many complex adjustments as you like. Therefore, you may use the Wix Corvid interface, which enables direct alteration of a website’s source code.

Winner: Wix

After reading the above, we believe you’ll agree when we declare that Wix is the most user-friendly platform. Without writing a single line of code, anybody can use Wix to create a free (or premium) account and develop a professional website within hours. Without a doubt, WordPress is a close second because of its awesome customization.

Design And Customization Options

The next step after the ease of use is to compare design and customisation choices, where WordPress and Wix are reasonably evenly matched. To cut a long story short, Wix themes and modifications are limited compared to WordPress themes’ limitless customisation options.


WordPress has broader customisation and design possibilities than any other platform, including Wix. WordPress allows you to build a one-of-a-kind, personalised website using hundreds of WordPress-offered themes that may be altered in any way.

You may select over 5000 themes from third-party websites like Elementor, Divi, SeedProd, Beaver Builder, Themify, ThemeForest, Themify, and Woothemes, in addition to the themes offered by WordPress. Remember that when it comes to theme adjustments, WordPress.org provides the most versatility.

Now let’s talk about the cost. You may choose between premium and free options depending on where you purchase your WordPress theme. Free themes don’t always fall short in functionality, but if you want thorough adjustments and committed support, I suggest choosing paid themes from reputable suppliers.

You may also pay a WordPress developer to design custom themes if you use WordPress.org. Although this is an expensive choice, it gives you a unique WordPress website that reflects your company’s values.


The Wix platform offers a variety of templates, all of which were created by qualified designers. With over 800 layouts included for free with your Wix subscription, Wix provides a wide selection. These categories include photography, business, landing pages, etc.

You may use the Wix Editor to change your website’s features, including the colours, fonts, and layouts. The templates are simple to set up and use, and you can utilise the front-end editor’s drag-and-drop functionality to preview how your site will appear exactly.

Advanced users can edit templates to include custom components on their websites. The one drawback is that once you choose a template or theme on Wix, you can’t change it without completely redesigning your website.

Winner: WordPress

When it comes to customising choices, WordPress is in the lead. And while Wix should not be disregarded, it does not provide the in-depth customisation that WordPress websites offer.


Apps and Plugins

Add-ons are a fantastic way to increase the functionality of your website; fortunately, both WordPress and Wix excel in this area. You have access to more than 200 applications, both free and paid, through the Wix App Market.

You can easily add these applications to your website with only a few clicks, which may significantly increase their usefulness. You have various choices, including digital marketing applications and eCommerce.

While some of these applications were made by independent developers, most were caused by Wix developers. Furthermore, the Wix team has vetted and authorised each app before it is made accessible on the Wix marketplace, so you don’t have to worry about it working with your website.

On the other side, WordPress provides more than 50,000 free and premium plugins. Additionally, because WordPress is an open-source platform, you may acquire and include plugins from other providers.

WordPress most likely has a plugin for any feature you can imagine. There is a plugin for everything, from Google Analytics Integration to as essential as building a contact form.

The drawback of this immense power is that since WordPress is open-source, anybody may make plugins for the system. There is a lack of consistency and quality control regarding security features due to the variety of plugin suppliers.

Winner: WordPress

Compared to Wix, WordPress has a much more extensive library of plugins, thus, based just on quantity, it is superior. But regarding quality and security, Wix is the better choice, thanks to its carefully selected selection of applications.

Whichever you decide to use, it’s a good idea to watch the web reviews for your plugin.

How can you tell whether a plugin is valuable? Our guidance on assessing.

  • Examine the number of active installations. You can see how many sites have that plugin installed by looking at any plugin in the repository.
  • Look at the revision history.
  • Check out the most recent update.
  • Read the instructions.
  • Look at the Support tab.
  • Examine reviews.

Blogging Capabilities

One of the most influential modern digital marketing strategies is blogging. The most recent estimations indicate that websites with blogs are almost 400% more likely to rank well in search engine results. Additionally, businesses that often update their blogs receive nearly 95% more backlinks.

Anybody would be persuaded to add blogging functionality to their website based on the above statistics. Because of this, they are choosing a website construction tool with blogging-specific capabilities that can help you use the advantages that blogs offer.

WordPress is the apparent winner in this category. WordPress began operations in 2003 as primarily a blogging platform. While the service has evolved much since then, it’s no surprise that it still provides outstanding blogging assistance.

WordPress provides blogging capabilities like categories, tags, RSS feeds and comments right out of the box. You can also use the dedicated Gutenberg Editor to build attractive blog entries by dragging and dropping items. When posting your articles and pages, you may even manage their exposure.

On the other hand, Wix provides primal blogging functions; it has over 50 blogging designs that appeal to various businesses and niches. Wix allows you to instantly add media to your blog entries, schedule posting times, and arrange them by tags and categories.

Wix’s blog editor looks and functions similarly to WordPress’s traditional Editor. You may modify the style and feel of your blog entries, add photographs and other material, and upload videos. Wix even has a free image and video gallery that you may utilise in your posts.

Winner: WordPress

In terms of blogging, WordPress is the better option. It’s ideal for a full-fledged blog, with features like private posting, native commenting, and dedicated themes. Wix’s blogging tools, on the other hand, are primarily primitive, though I believe they are enough for beginners.

You may ask: What exactly is blogging?

A blog (a shortened variant of “weblog”) is a conversation or informational website that is published on the World Wide Web and is made up of discrete, typically informal diary-style text entries (posts). Posts are usually shown in reverse chronological order, with the most recent access at the top of the page.

What exactly is the point of blogging?

Blogs are informal pieces created to demonstrate thought leadership and knowledge on a particular issue. They are an excellent method to develop new material for a website and serve as a catalyst for email marketing and social media advertising to attract search traffic to your site.

Ecommerce Features

WordPress is the way to go if you are starting and want to create a website only for blogging.

Suppose your company’s website needs to add eCommerce functionality. In this regard, both Wix and WordPress have distinct qualities to give to everyone that both attract and enable.

You must upgrade to one of Wix’s premium eCommerce plans to offer online items and services. These plans contain specific eCommerce features like shipping choices, abandoned cart recovery, and multi-currency online payments. If your company is substantial, you might choose the enterprise-tier plans.

After choosing the plan that best suits your company, you may select from various eCommerce layouts, alter the look and feel, and set up payment processing. Finally, provide delivery choices and a custom domain; your online store is prepared to go.

Being primarily a blogging platform, WordPress lacks integrated eCommerce tools in contrast to systems like Wix and Shopify. It is still reasonably competent because WooCommerce, a powerful eCommerce plugin, is included.

You may turn your WordPress website into a full-featured eCommerce store by using the WooCommerce plugin. WooCommerce is an open-source plugin that can be fully customised and includes specialised themes and plugins that give your store more functionality.

However, Ecwid, WP E-commerce, and Easy Digital Downloads are other available plugins; WooCommerce isn’t the only one. The functionality will vary depending on the plugin you use.

For instance, Wix allows you to operate with several payment processors and currencies, including Stripe, Square, and PayPal.

The WordPress plugin will determine the payment gateway you may link with. The most common payment gateway for WordPress WooCommerce is Stripe, which allows you to take credit card payments on your website. WooCommerce can already choose Stripe as your payment gateway. All reputable credit and debit cards are supported. In addition, Apple Pay, Google Pay, and Alipay are payment options for your customers.

Winner: WordPress

Overall, it’s simple to understand why Wix has more built-in eCommerce options than WordPress. WooCommerce, on the other hand, is a powerful plugin that can turn your WordPress website into an entirely working online store. Additionally, it provides more selling freedom and limitless customisation possibilities.


Data Migration

You might need to change hosting providers and website platforms as your business expands and your website’s requirements change. To determine which gives more flexibility, you should evaluate each platform’s data transfer options before choosing Wix or WordPress.

Wix has several restrictions for moving material to another website platform because it is a proprietary service. You can only import your blogs onto a Wix site in XML format. Any other media must be downloaded separately.

We read through Wix’s documentation to better understand their porting possibilities. We discovered that the business hosts all information about Wix websites on its exclusive corporate servers.

As a result, you cannot export your website to another location without the company’s express consent. Although this makes porting a Wix website challenging, it is not impossible and can be completed by professionals.

WordPress, on the other hand, is an open-source platform that makes exporting material simple. Select the exporter option to download your content in an accessible XML format.

WordPress offers solutions from downloading all media assets to manually exporting databases. Additionally, if your website is self-hosted on WordPress.org, you may make full backups. This enables you to switch your WordPress website’s hosting company swiftly.

A plugin from SiteGround streamlines the procedure.
The most straightforward approach to transfer your site to SiteGround is via the SiteGround Migrator. The migration of a WordPress instance to a SiteGround hosting account may be automated with the help of this plugin. It cannot move a WordPress instance to a different host.
Similar Automation PlugIns are available from other Hosting Providers.

Winner: WordPress

When it comes to making websites portable, WordPress wins. Because it is open-source, moving from one web host to another is simple. On the other hand, Wix makes every effort to keep you using its hosting service even though it also provides some portability.

Customer Support

A comparison of Wix vs WordPress isn’t complete without examining the customer service options. In this regard, Wix has a committed customer support staff available 24/7.

The Wix team offers direct help by phone or email for any billing, custom domain, subscription, and site-related questions. Additionally, you may request a callback from the staff anytime you need it and receive assistance in several languages. English, Spanish, Portuguese, French, German, Polish, Italian, Russian, Japanese, Korean, Turkish, Chinese, Thai, Swedish, Norwegian, Dutch, Danish, Hindi, and Czech are the currently supported languages for the Wix Editor and Editor X.

Wix also offers a substantial library of articles and video lessons that can assist you in resolving issues on your own. However, given Wix’s great ease of use, I doubt you’ll require more assistance.

Let’s now look into WordPress customer assistance, which is, to put it mildly, a shambles. This refers to the fact that no official customer service can be contacted by phone or email because WordPress is an open-source platform.

But don’t fear; WordPress users who want assistance can always turn to the platform’s vast online community. Because WordPress runs so many websites, you can be sure that there’s a blog article and a multitude of training videos on whatever plugin you’ve installed or a forum response to your problem someplace.

Above all, hosting companies offer technical support for the functioning of your website hosted with them.

While this may provide some versatility, you may have to go through several websites before discovering the ideal option. If you need help quickly, you may submit your issue in WordPress forums and social media groups.

If you can’t discover a solution to your problem, you may always hire a WordPress specialist to handle the task. Additionally, some hosting companies, such as SiteGround, offer WordPress help 24 hours a day, seven days a week.

To request assistance, please use the Contact Page.

Winner: Wix

Because Wix is a proprietary platform, its specialised customer support team naturally delivers superior service. However, if you’re willing to spend some time looking online, WordPress help isn’t difficult to find.

SEO Features

Creating a website is just half the work; you must also guarantee that it gets discovered by your target audience. Both Wix and WordPress provide distinct search engine optimisation features.

Wix, for example, simplifies on-page SEO with the Wix SEO Wiz tool. You may use it to add meta descriptions, custom headers, and alt-tags to your website pages. Furthermore, additional functionality like 301 redirects, Google Analytics, and Google Search Console connection are available.

Wix SEO Wiz is a step-by-step method that will assist you in improving the SEO of your website. It will help you set up the fundamentals and demonstrate how to increase your online presence by highlighting weak places and offering valuable recommendations for development. See more details…

For example, the Rank Math and Yoast plugins offer advice for increasing readability, optimising keywords, and establishing internal links. Using these plugins, your managed WordPress site has a far better chance of ranking higher in search results.

Check out our Rank Math Review…

Rank Math SEO Analysis Score by SCServ

Another area where WordPress outperforms Wix is that, unlike the latter, WordPress offers fully responsive websites. And, despite Google’s denials, the search engine giant prefers responsive sites over others.

Question: What is Responsive?

In essence, responsive design creates a website that automatically adapts its information and components to fit the screen size on which it is viewed. It stops graphics from being larger than the screen width and saves mobile users from doing extra work to understand your material. It is so optimised for computers, Tablets and Mobile Phones.

Ongoing Maintenance

Wix handles all maintenance without requiring you to do anything. The Wix development team handles all upgrades, tweaks, and platform improvements behind the scenes. Your website will instantly reap the advantages.

Here are some problems on Wix: You may notice alignment and spacing difficulties, such as gaps, text rendering, or overlapping items, on your live site or in the Editor. However, you occasionally check your websites after an update. See solutions here…

WordPress will notify you of frequent upgrades, which you must download and instal. Additionally, you may need to update any themes or plugins you use to ensure they don’t clash with the platform upgrades. Hosting companies such as SiteGround will correct, for example, some of the Hosting functions like the PHP versions. WordPress also has options to automatically update without you having to do anything and automated upgrades for WordPress sites.

Winner: Wix

On the other hand, you must perform all updates or automate them using the WordPress Platform, which may be time-consuming. Wix is the clear winner in this area since it handles all upgrades and modifications without requiring you to raise a finger. However, we do recommend checking on regular bases.

Pricing and Value For Money

Finally, compare the price plans of Wix and WordPress to see which gives the most value for money. In this regard, Wix provides more structure, but WordPress offers more flexibility.

With Wix, you have access to an entirely free, ad-supported plan. If you want to avoid advertisements, you’ll need to upgrade to one of the premium plans, which starts at AU$ 15 a month.

Plans may be upgraded to the VIP level for AU$ 39 per month, including unlimited bandwidth, storage, analytics, and a personalised domain name. Furthermore, you may have to pay more if you use the Wix App Market premium apps.

Wix Pricing Plan Dec 2022 by SCS Media

Wix Pricing Plan Business eCommerce Dec 2022 by SCS Media

In comparison, downloading and using WordPress is free, but there is a catch. With WordPress, you must pay for customisation, from premium themes and site design to web hosting.

WordPress hosting on free domains is quite rare. Hosting on SiteGround and doing it yourself will cost you the monthly or yearly hosting charge, but hiring a professional to set up a WordPress site may cost anywhere from hundreds to thousands of dollars. The same is true for the Wix Platform; hiring someone to do it for you will cost the same as WordPress.

Winner: WordPress and Wix

Regarding cost, Wix and WordPress both provide distinct value for money. While Wix offers preset plans to select from, WordPress provides greater price freedom.

WordPress vs Wix: Pros And Cons

WordPress Pros
  • Extreme levels of customisation are available.
  • A massive amount of add-ons.
  • Completely responsive sites (Computer, Tablet, and Mobile).
  • Pricing adaptability.
  • Excellent blogging and SEO features.
WordPress Cons
  • No Official Support.
  • Specific essential Technical Skills are required.
Wix Pros
  • No coding skills are necessary.
  • Advanced assistance is provided.
  • Free domain names.
  • It requires no upkeep.
  • Most suitable for small company websites.
Wix Cons
  • Customization constraints.
  • Not appropriate for large, sophisticated eCommerce sites.
  • SEO is not as effective as WordPress.

Conclusion and Wrap Up

WordPress and Wix provide various options and functions for building websites. While WordPress gives an open-source, fully configurable solution, Wix delivers a proprietary framework that promises quick and easy website deployment.

Which one is ideal for your business is ultimately determined by your demands. Wix is a good alternative for smaller companies and online retailers since it provides all the tools required to develop a website on a single platform.

However, if you manage a more extensive website that requires significant changes and precise control over all areas, WordPress is the superior choice. Furthermore, because it is open-source, you may employ expert developers to create a site tailored to your specifications.

Whatever path you take, keep the above points in mind when deciding.

Get Started with Wix

Get Started with WordPress:

Do you have any practical tips on WordPress or Wix? Want to share them? Tell us about them below if you do!

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Latest Update on September 15, 2022

Disclosure: If you opt to purchase a premium plan, we may get affiliate income for some of the links in this article at NO additional cost to you. Our affiliate disclosure may be found in our privacy policy. This website is not intended to offer financial advice. This is only for amusement purposes.

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Beat B. Süess
Beat B. Süess

I am a professional web designer who loves to help others and go above and beyond with every project. I love to delve into my clients' problems and solve them with modern technology.

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Learn How to Become An Entrepreneur and start an online business in 2023

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Learn How to Become An Entrepreneur and start an online business in 2023

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