ConvertKit vs Mailchimp: Which Email Tool is Best 2023?

Anyone looking to grow their customer base and expand their business must invest in email marketing software.

Selecting email marketing software may be challenging because each tool has different features and advantages, especially if you’re just getting started.

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The best approach to choose is to consider your needs.

By asking yourself questions like:

  • How simple is it to use the tool?
  • What automation features are available?
  • How much does it cost?
  • Which integrations is it capable of?
  • Are the delivery rates high?
  • How does customer service work?

When attempting to choose which programme is best for you, you should be asking yourself all of these obvious questions.

Two of the most popular email marketing tools for bloggers are ConvertKit and MailChimp. Which platform is better for you, despite the benefits and downsides of both?

To assist you in deciding which tool is ideal for you, we’ll evaluate these two platforms in this article based on their email editors, list segmentation, marketing automation, analytics, and more.

Let’s begin straight now.

Convertkit vs. Mailchimp:


Bloggers, small companies, and content creators can send emails to their followers and clients using ConvertKit’s email marketing services.

ConvertKit Start For Free by SCServ

It’s appropriate for individuals who wish to construct straightforward email campaigns that are primarily text-based without worrying about technical details or devoting hours to development.

Additionally, it provides automatic processes, a landing page builder, extensive segmentation and list management tools, and more.

Other essential components include:

  • Setting up and scheduling autoresponder and emails.
  • Visual automation Builder.
  • Broadcast emails through email.
  • Builder for landing pages and sign-up forms.
  • Segmented email customization and automatic tagging.
  • Automated email funnels.
  • Email Subjects Testing A/B.
  • Support by email and live chat.


You may build, deliver, and track email newsletters with MailChimp, an email marketing platform.

MailChimp by SCS Media

MailChimp is more than simply a tool for notifying your customers about updates.

Additionally, it is a marketing automation tool that enables you to build campaigns, divide up your subscriber list, and send tailored emails to specific groups of people depending on their actions and interests.

Other essential components include:

  • Send-time improvement.
  • Competitor research
  • Tools for A/B testing.
  • Building a landing page.
  • Editor with drag and drop.
  • Campaign transparency with cutting-edge analytics and reporting.
  • Features for marketing automation.
  • Consumer journeys and pre-built templates.
  • Subject-specific testing
  • Delivery of a lead magnet.


Convertkit vs. Mailchimp:
Detailed Breakdown

  1. Email Editor
  2. Email Template and Customization Option
  3. Email List Segmentation and Management
  4. Email Marketing Automation
  5. Sign-Up Forms
  6. Reporting and Analytics
  7. ConvertKit vs. MailChimp: Pricing

1. Email Editor

The email editor is one of the most crucial elements when picking an email marketing solution.

Investigating each platform’s features is essential because that’s where you’ll spend most of your time.


The editor in ConvertKit is user-friendly; this editor has no complex or drop-down menus.

Instead, everything is available from the editor’s home page.

Even text boxes may be dragged around to provide additional portions to your message.

ConvertKit Broadcast by SCS Media

You may also include links, movies, or other media in your emails.

You may also alter HTML and CSS in the Convertkit editor, allowing you to adapt any template to your requirements.

As you type, you may also alter the font’s alignment and style so that it only appears when necessary.

Other essential components include:

  • Personalization: – Click the Plus icon on any line to add customizations to any word and element.
ConvertKit Personalisation by SCS Media

All of this is possible using the Convertkit Editor:

  • Change your campaigns’ subject lines.
  • Change the wording in the body of your campaigns.
  • Each campaign can use conditional tags or custom fields.
  • Display the subscriber’s email address.
ConvertKit Tag Subscribers by SCS Media

HTML Box: – You may completely personalise your email using the code; insert an HTML box anywhere you want to design.

Unlimited Templates: – In addition to the core template given by ConvertKit, you may design as many templates as you need. No technical knowledge is required, and all templates are responsive for tablets, laptops, desktops, and mobile.


The drag-and-drop email editing interface in MailChimp makes it easy to swiftly add pictures, content, and other design components to your emails.

You don’t need to worry about modifying your CSS or HTML code because the editor is compatible with all of MailChimp’s email templates.

The drag-and-drop email editor in MailChimp allows you to construct various emails easily. No prior knowledge of coding is required.

Simply drag and drop various content pieces onto the canvas to add them.

Some Major Content Blocks Include:

  • Text
  • Images
  • Buttons
  • Video
  • Image
  • Image + Text
  • Social Follow

Every component and content block is customizable from the header to the bottom.

A window with specific styles for each element opens on the right side of the editor.

You may also utilise a selection of pre-built themes from MailChimp for your email newsletter campaigns.

You may still design an email that reflects your brand by changing the colour scheme, content, image, font, or a straight horizontal line.

MailChimp Style Settings by SCS Media

The templates are device-responsive.

Themes and your code can both be used as templates.

You have three options for using your code: copying and pasting, importing from a zip file, or importing from a URL.

ConvertKit vs Mailchimp: Which Email Tool is Best 2023?

Other essential components include:

  • Image Library: – Save your most frequently used pictures, such as headers, footers, logos, etc., in MailChimp’s image library.
  • Call-to-Actions: – Incorporate customised call-to-action in the form of buttons in your emails. Everything may be customised, including fonts, colour, redirection to a particular URL, alignment, and height/width.
  • Employ your code: – Use your code in their email designer for extra freedom.
Winner: MailChimp

While ConvertKit offers a straightforward and tidy editor, MailChimp triumphs in this case because of its adaptability and straightforward drag-and-drop content blocks.

Additionally, it provides additional pre-built themes and singles to multiple-column templates to speed up your work.

Additionally, MailChimp triumphs in this contest since ConvertKit does not allow users to preview their emails on mobile or desktop devices.


2. Email Templates and Customization Options

Email templates are available in ConvertKit and MailChimp, both relatively simple.

You can make your template from scratch or use one of their existing designs.

Let’s carefully compare them.


To design your email, you may use one of ConvertKit’s pre-built templates or make your template using HTML and CSS.

It’s easy to add items to your email template. Click the plus symbol to bring up a list of possible items.

Your template may include graphics, documents, calls to action, dividers, timers, and videos.

Additionally, it provides options for text customization, including bolding, italicising, and aligning.

ConvertKit Insert a File by SCS Media

ConvertKit, however, mainly provides straightforward text emails.

Although a few thematic templates are provided, there aren’t many choices.

Additionally, it interacts with Instagram and Unsplash, allowing you to easily add images from these two services to your picture gallery.

You may add movies to your template by providing a URL or simply uploading them.

ConvertKit works with videos from YouTube, Vimeo, and Wistia, allowing you to customise their size, alignment, colour, and more.

ConvertKit Insert a Video by SCS Media

Timers may be used to highlight critical occurrences in your email.

You may customise your look and specify dates, time zones, colours, and more.

You may also build and schedule broadcasts, which are one-way communications from you to subscribers, similar to newsletter blasts.

You may use them to inform your audience about future events, announce new products and services, or send out frequent updates on important themes.

ConvertKit also allows you to send automated email campaigns and sequences based on your client or subscriber’s journey.


Mailchimp provides templates for creating emails, landing sites, and forms.

It contains over 100 themed themes that are simple to edit using drag and drop.

eCommerce, events, holidays, celebrations, newsletters, notifications, photos, stationery, subscriber alerts, and other themes are available.

MailChimp Email Templates Creation by SCS Media

MailChimp has layouts for every circumstance, including product sales, announcements, storytelling, education, and follow-ups.

You may create your material in a single-column template, a 1:2 or 1:3-column template, or simply plain text.

You can further alter the template with HTML/CSS code if you have a complicated design or want to tweak it beyond the basics.

You may also utilise your HTML files as templates by importing them into the MailChimp dashboard.

Winner: MailChimp

ConverKit has every feature that MailChimp has.

MailChimp, on the other hand, offers more design alternatives and is more customisable than ConvertKit.

ConvertKit also only provides basic email templates, which may not be adequate for experienced email marketers.

3. Email List Segmentation and Management

All email marketing systems should allow users to be segmented.

It’s a straightforward method for sending different sorts of material to other groups of subscribers based on their actions.

ConvertKit and MailChimp allow you to divide your list of members based on events and activities, but there are significant distinctions.


Contrary to most other list-centric email marketing solutions, ConvertKit is subscriber-centric.

This entails adding all of your contacts to a single list and using tags and segments to arrange them.

Using ConvertKit, it’s simple to tag your subscribers depending on their behaviour.

To your sign-up form, you can add a dropdown list that subscribers may use to select the appropriate tag or add new tags based on links they click in your emails.

ConvertKit not only helps you tag your content but also segments your list.

Segmenting enables you to divide your subscribers into groups for broadcasts, whereas tags are used to arrange your contacts into a single list.

You Can Create Segments using these Filters:

  • Any: It means either
  • All: Subscribers who meet “Both” requirements
  • And: It will Exclude some Subscribers

By filtering your subscribers based on tags, custom fields, or geography, you can also create segments of them.

You may also be as detailed as you want because ConvertKit allows you to construct an endless number of segments.



MailChimp offers several options to segment your subscribers, just like ConvertKit does.

Location, signup source, language, name, VIP status, and any other information about your subscribers may be used to segment your audience.

MailChimp Segment Builder by SCS Media

Using tags, custom form fields, or predictive insights, you may divide viewers into groups based on their behaviour.

To locate the precise audience members you wish to address, and you may filter your audience by up to five parameters.

You may save these audience filters, automatically updating them with the most recent information to ensure you’re constantly communicating with the correct individuals.

Additionally, using sophisticated segmentation, you may build a set of nested criteria depending on the information you’ve gathered from other channels, like purchase history, gender, age range, and more.

The use of Mailchimp for list segmentation does have one drawback.

Mailchimp will charge you for duplicate entries if you have them on two lists.

Winner: ConvertKit

ConvertKit is more straightforward, while MailChimp has more possibilities.

Additionally, it doesn’t charge for duplicate entries as MailChimp does.

4. Email Marketing Automation


You can use ConvertKit’s sequence function to build a series of automatic emails that are sent out in response to particular events.

For instance, you might programme a rule to send an email to a customer thanking them for their purchase and providing a discount on a different item if they purchase Product X.

Alternatively, you might create a trigger that sends an email with a different subject line than usual based on the day of the week or the time of day.

The Possibilities are Endless.

You may generate and change the emails as you develop the sequence, which is a convenient feature.

For instance, you can do it in the editor if you want to incorporate a video into an email.

In brief, the email automation tool from ConvertKit assists you in:

  • Make successful automated sales funnels
    Create the rules.
  • Construct funnels and guide subscribers according to their behaviour.
  • Send the appropriate information to the right people at the proper time.
  • Based on their selections, divide subscribers into groups.

You can then connect events, actions, and conditions to build unique routes for each subscriber in your funnel using ConvertKit’s visual automation editor.

ConvertKit enables you to configure automation once and replicate that automation for each subscriber on your list by merging all of these features into a single, simple procedure.

ConvertKit Automation Visual by SCS Media

You may add steps to conduct automation based on circumstances, events, or actions.

Even many sequences can be created in a single automation.

These sequences are simple to edit as well. Clicking on your workflow will open the item in the same window, allowing you to complete the action.

With a straightforward “if this, then that” functionality, you can easily construct specific automation rules instead of a complete funnel.

ConvertKit vs Mailchimp: Which Email Tool is Best 2023?

MailChimp also allows you to plan and automate the distribution of certain emails based on particular situations, such as when a subscriber opens or clicks an email or makes a purchase from your store.

MailChimp Example of a Customer Journey by SCS Media

Mailchimp, like ConvertKit, enables you to set up several conditions, allowing you to send one email if a user signs up using Facebook and another email if they join using Google.

Mailchimp examines when clients engage with your emails the most to provide you with the best window for scheduling.

Additionally, you may schedule emails based on the time zone of the receivers.

The variety of pre-made automated campaigns and customer journeys that Mailchimp offers is one of its unique advantages.

Thanks to these ready-to-use automation procedures, the customer journey won’t need to be mapped.

Despite this, you may alter every campaign component to suit your needs.

MailChimp Email Schedule Time Set by SCS Media

Branching points, delays, and other rules assist in delivering appropriate messages to your consumers depending on their interactions and behaviour.

You may also automate the tag-adding procedure.

Using tags to arrange your contacts based on particular interactions and other characteristics might help you stay organised.

Another helpful feature is the ability to see analytics for each subscriber that enters your process.

You’ll also witness how they interact as they progress through the voyage.

You may also enable eCommerce automation by connecting your Mailchimp account to your preferred shopping cart software.

Here are the eCommerce Platforms supported by MailChimp:

  • WooCommerce
  • BigCommerce
  • Shopify
  • Magento
  • PrestaShop, and more…

Using Mailchimp, you can communicate with your consumers based on how they make purchases.

Winner: It’s a Draw

You can develop automated customer journeys with both Mailchimp and ConvertKit.

Mailchimp does provide more pre-built customer journeys that you can plug and play.

5. Sign-Up Forms

Sign-up forms are an excellent method to expose your business to potential customers.

You must have an excellent sign-up form on your website if you want more email subscribers.

ConvertKit and MailChimp provide a wide range of options and tools for building sign-up forms.

You can also use their drag-and-drop builders to design custom sign-up forms.

You may select from various themes and design elements, such as colour schemes, fonts, buttons, and more.

But how do they stack up? Let us investigate!


ConvertKit lets you build forms that you can embed on your website, sales page, or landing page.

It has four modes to assist you construct the sort of form you want for your website: inline, modal, slide-in, and sticky bar.

ConvertKit vs Mailchimp: Which Email Tool is Best 2023?

It also provides mobile responsive pre-designed themes for your forms to pick from.

You may change the colour and font, apply custom CSS, add a background picture and colour, and so on.

ConvertKit Change the Form to suite by SCS Media

MailChimp has comparable possibilities for creating forms, and these forms are simpler to create because everything is drag and drop and customisable.

When a consumer fills out the form on MailChimp’s single opt-in signup page, they are immediately added to your MailChimp list.

The service also looks for duplicate entries to prevent adding the same contact again.

You first receive the hosted registration form. MailChimp will automatically generate these forms for each of your audiences and subscribers.

Nevertheless, you may alter them to fit your branding and then post the URL on your website without knowing HTML.

In your premium plan, you may also utilise a complex hosted form, which necessitates a working knowledge of HTML.

MailChimp also allows you to create the following types of Forms:

  • Landing Page Signup Form: – Mailchimp will enable you to create shareable landing pages for collecting new contacts. You may leave the email box alone or select additional fields from the drop-down menu.
  • Embedded Form: – You may embed your form on your website using the easy code provided by Mailchimp. If you are comfortable with HTML coding, Mailchimp also allows you to tailor your forms with branding.
  • Pop-Up Form: – These forms display on your website based on the parameters you provide.
Winner: ConvertKit

Although MailChimp boasts a variety of templates, layouts, and other customization possibilities, ConvertKit offers a more simplified experience for creators.

With MailChimp, you’ll need to utilise a separate editor for each type of form.


6. Reporting and Analytics


There is no separate reporting tab in ConvertKit.

To verify an analytics report for it, you must open each email.

It displays open rates, clicks rates, unsubscribed users, and links clicked.

It does not, however, allow you to measure bounce rates or other sophisticated statistics, such as geographical information.


Mailchimp’s reporting is far more comprehensive than ConvertKit’s.

It provides basic performance metrics, social media performance, open rate by location, and other features. You will also be able to view your campaign’s bounce rate, click rates, deliverability, and eCommerce sales data.

Aside from conventional email data, Mailchimp indicates who has connected with your marketing, such as whether they’ve purchased or downloaded, so that you can generate more enticing content.

ConvertKit vs Mailchimp: Which Email Tool is Best 2023?

Then there’s Click Maps, showing how recipients engage with your emails so you can tweak your content.

You will also get access to unique features, such as comparing your email marketing strategies to those of other businesses.

You may compare your open, click, and unsubscribe rates to those of your industry counterparts.

Benchmarks show in your email reports to evaluate your performance and where you might improve.

Winner: MailChimp

MailChimp won this category because of its wide range of analytical reports.

7. ConvertKit vs MailChimp:

MailChimp and ConvertKit charge you based on the number of subscribers on your list.

The following are the distinctions between the plans provided by each service:

ConvertKit Pricing:

ConvertKit offers three Plans:

  • Free (for Beginners building their List) – Free for the first 1000 subscribers, limitless forms, landing pages, and email sending; audience segmentation and tagging; ability to sell subscriptions and digital goods; and community support.
  • Creator (for growing Creator, $25/month) – Everything in the Free plan plus live chat, email support, free platform migration, automated sequences, visual automation builder, third-party connectors, one more team member, and so on.
  • Creator Pro (for established Creators, $50/month) – Everything in the Creator package plus unlimited team members, a newsletter referral system, subscriber scoring, comprehensive reporting, and other features.

These price options are available for up to 1000 members. The price rises as the number of subscribers grow.

Please see our in-depth article on ConvertKit, the best email marketing software, pricing, and more…:
ConvertKit Review

MailChimp Pricing:

MailChimp offers four Plans:

  • Free Plan – Monthly email send limit of 2,500 (daily limit of 500), 1 User, Email Support for 30 days only, Marketing CRM, up to 500 Contacts, Creative Assistant, Website Builder, Mailchimp Domain, Forms, Landing Pages, Basic Email Templates, Social Posting, Facebook advertising, Instagram ads, Postcards, and so forth.
  • Essentials (AU$19.47/month) – Everything in the Free plan plus email scheduling, Customer Journey Builder, A/B testing, and the removal of the MailChimp branding. Monthly email sends limit of 5,000, 3 users, email and chat support available 24 hours a day, 7 days a week.
  • Standard (AU$29.96/month) – Everything included in the Essentials package, plus predictive demographics, a lookalike audience finder, custom-coded templates, numerous beginning places for your customer journey, branching points, pre-built journeys, send-time optimisation, and more. 6,000 email sends per month, 5 users, etc.

The above three prices, the rate is valid for up to 500 subscribers. Prices rise in direct proportion to the number of subscribers.

  • Premium (AU$524.31/month) – Everything from the Standard package plus 10,000 more subscribers, comparison reporting, multivariate testing, phone assistance, and sophisticated segmentation.

The above price rate is valid for up to 10,000 subscribers. Prices rise in direct proportion to the number of subscribers.

Please see pricing details on MailChimp:
MailChimp Pricing in AUD

ConvertKit Pros and Cons


  • Landing Page Builder
  • Automatic Rules
  • Email Tagging
  • No Charge for Duplicated Subscribers
  • Automation Builder
  • Zapier Integration
  • WooCommerce Integration
  • Teachable Integration
  • Shopify Integration


  • Limited Pre-Built Email Templates
  • Limited Free Trial
  • Only the most expensive package offers advanced analytics.

MailChimp Pros and Cons


  • The editor is simple to use, using drag-and-drop content blocks.
  • Visual automation creator.
  • Customer journeys that are pre-built.
  • Email templates that have been pre-designed for various scenarios and sectors.


  • Charges an additional fee for a single subscriber in two or more lists.

Conclusion and wrap up

Finally, both MailChimp and ConvertKit have advantages and disadvantages.

Both service providers provide various consumer features, including a user-friendly interface, powerful automation, email sequences, landing pages, a form builder, exceptional customer care, and so on.

Their simplicity and simplified functionality make them suitable for novice and experienced users.

However, if you desire greater design freedom for your web business, Mailchimp is the superior alternative.

The goal is to determine what works best for your business’s needs.

Use CobvertKit if you want to:

  • Utilize a more versatile segmentation and list management tool.
  • Send simple Email Marketing Campaigns.

Use MailChimp if you want to:

  • Analyze your email campaigns thoroughly.
  • Carry out a competitor analysis.
  • Create eye-catching email campaigns.
  • Make use of pop-up forms.
  • Create customer journeys that are automated.

What email marketing platform do you intend to use?

Do you have any practical tips for ConvertKit or Mailchimp? Want to share them? Tell us about them below if you do!

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Latest Update on October 04, 2022

Disclosure: If you opt to purchase a premium plan, we may get affiliate income for some of the links in this article at NO additional cost to you. Our affiliate disclosure may be found in our privacy policy. This website is not intended to offer financial advice. This is only for amusement purposes.

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Beat B. Süess
Beat B. Süess

I am a professional web designer who loves to help others and go above and beyond with every project. I love to delve into my clients' problems and solve them with modern technology.

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