How To Use Social Media For Small Businesses 2023

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If you’re wondering how to use social media for small business, look no further

If you have a business, you likely spend much of your time digging up the latest social media marketing tips. And for a good reason.

There are now 4.2 billion active social media users – almost twice as many as there were just five years ago. Those users spend an average of 2 hours and 25 minutes on social channels daily.

Those nearly 2.5 hours offer an incredible opportunity for businesses to:

build brand awareness
develop customer relationships
and even make sales directly within social platforms.

Here are all the social media tips you need to market your business in 2023

Start with a plan

It’s easy to get started using social media for business purposes. We all use social media in our day-to-day lives, so there’s a level of comfort with the tools.

It doesn’t cost anything to create a Facebook Page for your business, start posting on Instagram, or create a presence on Twitter.

But before you leap in feet first, remember: every good business strategy starts with a good plan. Yes, you can use social tools for free. But the time and effort involved still represent an investment in your business.

Without a plan, you have no clear goal for what you’re trying to achieve. That means there’s no way to know if you’re getting a return on that investment.
Take the time to create a social media plan upfront. This ensures all your social efforts support specific business goals.

Here are some strategic social media tips from our guide to creating a social media marketing plan:

Set social media goals and objectives

Create goals that follow the SMART framework. They should be specific, measurable, attainable, relevant, and timely.

Base your goals on metrics that will have a tangible impact on your business. For example, you could aim to acquire customers or raise your conversion rate rather than simply racking up likes.

Research the competition

How are your competitors using social media? While you don’t want to copy them, learning from what others have done is a great way to reduce your learning curve.

Competitive analysis can help you learn what’s working and not for other businesses like yours.

Conduct a social media audit

If you’re already using social media, now’s the time to take a step back and evaluate your existing efforts.

We’ve got an easy-to-use social media audit template to walk you through the process.

Get inspired

You’ve looked at what your competitors are doing online, but what about other businesses? Take inspiration from the success of companies in all industries.

Where can you find these success stories? Head to the business section of most social networks’ websites, and you’ll find helpful case studies.

This blog can also be a great source of inspiration since we always include many examples. And pay attention to what your favourite brands are doing. What makes you want to click or follow or buy?

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Create a social media calendar

A social media calendar helps you post the right content to the proper social channels at the right time. It should include a plan for your content mix.

Try starting with the 80-20 rule. Use 80% of your content to inform, educate, or entertain your audience. Use the other 20% to promote your brand or sell your products.

Use a Mail sending program like ConvertKit to have a powerful Marketing Tool converting your hard work into cash.

See our ConvertKit Review post or signup for a Free ConvertKit Plan here…

Decide which platforms are right for you

Please don’t make assumptions about where your audience spends their time online.

For example, if you have a business in Bathroom renovations – your target is female in their mid 40 and has money. The Lady of the house likes a new bathroom and has money for it. I would say Facebook is the likely platform.

Your instinct might tell you that if you’re targeting Gen Z, you should skip Facebook and focus on Instagram and TikTok. But the data shows that nearly a quarter of Facebook users are aged 18 to 24.

Source: Digital 2021

If you’re selling to baby boomers, social might not seem like a top priority. But it should be. Facebook and Pinterest are the top social networks for boomers. Adults over age 65 are Facebook’s fastest-growing audience segment.

Maybe you think TikTok marketing is not the right fit for your brand. But even well-established brands with an audience well outside Gen Z are experimenting with this platform.

Keep in mind that TikTok saw 56 million new app downloads in December 2020 alone.

To make sure you’re using social media for business effectively, you’ll need to conduct some research of your own. This will help you to understand how your specific audience spends their time online.

Choosing your platforms doesn’t have to be an all-or-nothing approach. You can use different social channels to reach different audiences or to meet different business goals.

The average internet user has 8.4 social media accounts, so you can connect with them on different platforms for different purposes.

For example, you could use Facebook to build your audience and generate leads, and Twitter for customer service.

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Latest Update on January 21, 2023

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