Every company needs marketing plans, just like every product or service does. We’re here with the top 16 marketing advice to help you grow your client base.
The upkeep of bathrooms, kitchens, paintings, landscaping and roofs is considered to be a crucial component of the majority of home remodelling projects, and homeowners spend a significant sum of money hiring professionals for these types of work. If you are the owner of a trading company with qualified workers who can give homeowners the services they require, this article will show you how to succeed in this industry.
The only method to generate a large amount of business is to promote your name. There are numerous effective advertising strategies, but they do not endure over time. Understanding how to apply and mix marketing methods appropriately at the appropriate moment is your goal. In addition to conventional marketing techniques, the measures listed below will help you draw clients and advance the growth of your trading company.
Create a Google Business Profile
There are several reasons why you should consider creating a Google Business Page for your business:
Increase your online visibility: A Google Business Page can help your business appear in local search results when people search for businesses like yours. This means potential customers can easily find you online, even if they don’t know your business name.
Provide necessary information to potential customers: Your Google Business Page allows you to provide important information about your business, such as your hours of operation, phone number, website, and address. This information can help potential customers learn more about your business and make informed decisions about visiting or contacting you.
Collect and showcase customer reviews: Your Google Business Page allows customers to leave thoughts about their experience with your business. Positive reviews can help attract new customers, while negative reviews provide valuable feedback that can help you improve your business.
Engage with your audience: Your Google Business Page provides a platform for engaging with your audience by responding to reviews, sharing updates about your business, and answering customer questions. This can help you build stronger relationships with your customers and improve their overall experience with your business.
It’s free: Creating a Google Business Page is completely free, so there’s no reason not to take advantage of this valuable tool to help promote your business online.
Are you looking to increase your online visibility and reach more potential customers in your area? We can help you create a Google Business Page for your business.
For a limited time, we offer a special package deal to create a custom Google Business Page for your business for only $100 plus GST. This offer includes the following:
- A custom Google Business Page designed to showcase your business information, contact details, opening hours, and location on Google Maps.
- Assistance in setting up and verifying your Google Business Page to ensure it meets all of Google’s guidelines and standards.
- We are helping you to list all the services you offer your customers.
- Setup a picture gallery
- Tips and best practices for managing and optimizing your Google Business Page to get the most out of your online presence.
This is an excellent opportunity to get started with your online marketing and get to know your services. We believe a solid online presence is essential for any business, and we want to help you get started on the right foot. If you like what we do, we may start with Facebook, Instagram, LinkedIn and a Website.
To take advantage of this special offer, reply to this message or contact us via firstname.lastname@example.org. We look forward to working with you and helping your business succeed online.
Create a welcoming Website
Nobody travels the globe in the digital era in search of a billboard or flyer that will point them to a company or whatever else they need. The majority of people want information as soon as they realise they need it, and going online is the quickest way to do so.
There must be a market for your goods or services if you decide to start a business and offer them. However, how can you provide them with goods or services if they are unaware? Therefore, having an online presence, specifically a website, is essential for you as a business owner.
That’s correct! Your company cannot function without a website. When necessary, most people will conduct numerous searches for your company. When developing a business website, you should optimise it for both online and mobile devices. It must be simple to read and load quickly. Don’t lose consumers due to an unfriendly website. A website allows clients to learn about your product, service, contact information, and other important information. Furthermore, while a review website is not a direct means to assist your business expand and produce potential customers, your internet reputation is one of the most significant components of your business’s success. Customers are more likely to choose a company with a high engagement rate.
Let’s create interesting, useful content that may supply visitors with important information based on keywords to attract new consumers. Content can be tailored to each individual target group as long as it keeps users returning to your website when they have questions.
Blog entries in the form of questions and answers may be the greatest type of content for your type of business. Determine the most frequently asked questions by consumers and use these questions to construct a blog post title. And the content of the responses must be as precise as possible. Furthermore, the more qualified your responses are, the better your company’s reputation will be. Let’s show them you’re an industry expert.
Customers want to see what you can do, not just what you say, so show them how amazing your work is by shooting before-and-after images of a completed task. A firm will benefit from the combination of text and visuals.
Because many consumers prefer visual images to reading text, video is one of the most neglected marketing concepts. You may be missing out on prospective consumers if you don’t have a YouTube channel. YouTube is the second-largest search engine, but people aren’t making the most of it. People believe that making a video is expensive or difficult. However, it is so simple that even a high school student can make a rudimentary film.
Your customer will be unconcerned about the quality of your product because they are not an expert in determining what is good or terrible. What they require is a connection in order to understand your business. You should make a film about the process of working at the customer’s place. It includes issues encountered when installing a bathroom, or kitchen, painting, landscaping, or working on the roof, as well as method errors, states of disrepair of work, and so on.
After completing your work, you recommend that the homeowner leave you some feedback, which should be included at the end of the movie. These videos will explain to customers what you perform and the specific service or product that they purchase. Customers will be willing to pay for your goods and service if they understand what your company does. Companies with more reviews and realistic statements from former consumers are more trusted than others. All of these activities help to spread the word about your organisation and demonstrate your competence.
In 2023, using Instagram as a video display of your work is more important than ever before. Here are a few reasons why:
- Visual content is becoming more important: As our world becomes increasingly digital, visual content is becoming more important. Instagram, as a visual-based platform, is a perfect place to showcase your work in a way that catches people’s attention and engages them.
- Videos are a powerful way to convey your message: Videos are an incredibly powerful way to convey your message and show off your work. They allow you to demonstrate your skills and expertise, as well as provide a more immersive experience for your audience.
- Instagram is one of the largest social media platforms: With over 1 billion active users, Instagram is one of the largest social media platforms in the world. This means that there is a large potential audience for your work, and the platform’s algorithms are designed to help you reach new people.
- Instagram is a highly-engaging platform: Instagram’s highly-engaging platform is perfect for showcasing your work. With features such as stories, reels, and IGTV, you can create a variety of content that keeps your audience engaged and interested in your work.
- Instagram provides opportunities for collaboration and networking: Instagram provides many opportunities for collaboration and networking with other creatives and businesses. By sharing your work on Instagram, you can connect with potential clients, collaborators, and industry peers.
In short, using Instagram as a video display of your work is an excellent way to increase your visibility, showcase your skills and expertise, and connect with a larger audience. It’s a powerful tool for any creative looking to grow their business or brand.
Conduct keyword research.
To begin, check at the search volume, which is a study that reveals how many people are actively seeking for your sort of trade contractors in your area using keyword research tools. Long keywords are also utilised to find a business like yours, and a good option for a long keyword is to incorporate your specific location in some of your blog and social media content, such as “(Type of Business)”, “(Installing a bathroom, kitchen, and covering the roof from the sun in Sydney”)”. These keywords are aimed at potential customers in the area.
Pay-Per-Click advertising appears at the top of the page when you search for a term on Google. If someone clicks on the results, they will be charged a price. Despite escalating expenses, Pay-Per-Click remains one of the most effective and time-efficient ways to begin producing new consumers for your organisation. Within a week, you should be able to see the effectiveness of this method and change your plan accordingly.
Advertising on Facebook has been a popular and effective marketing strategy for many businesses in the past. Facebook has a large user base, with over 2.8 billion active users as of 2021, and its advertising platform offers a variety of targeting options to help businesses reach their desired audience.
That being said, the effectiveness of advertising on Facebook can depend on various factors, such as changes to Facebook’s algorithms, the competition for ad space, and the shifting preferences of consumers. Therefore, it’s important for businesses to continually assess the performance of their advertising campaigns and adjust their strategies accordingly.
Ultimately, whether advertising on Facebook is worth it in 2023 will depend on a variety of factors that cannot be predicted with certainty. Businesses should consider their specific marketing goals, target audience, and budget when deciding whether to advertise on Facebook or other platforms.
Most people communicate by email, and many generally disregard commercial or spam messages. As a result, another ancient but still efficient strategy is direct mail, postcards, and door flyers. This will assist you in spreading information about your new business to nearby neighbours.
Despite being available for nearly two decades, email marketing remains a very efficient online marketing tool. You should think about using email instead of postcards as an option. Most individuals check their email first thing in the morning. To stay top-of-mind with customers, you should take advantage of their habits and send them a greeting email or hilarious commercial.
As a very efficient marketing strategy, we also support email marketing systems such as ConvertKit, Mailchimp, and Constant Contact. Check out our product-related articles.
- ConvertKit Review
- Constant Contact vs ConvertKit
- Mailchimp vs Constant Contact
Each Season's Advertisement
Some businesses, such as roofing, are somewhat seasonal, therefore you can design your speciality marketing strategy around seasonal (weather) issues. In the autumn, you can add an image of cyclone damage to a roof in your advertisement, leafy build-up in rain gutters isn’t as much of an issue in the spring, a damp bathroom that is growing mould in the winter, and many other examples that fit your trade. This helps your potential consumers remember earlier harm, and if your advertisement is truly impressive, they will choose your service when they need it.
Furthermore, you must demonstrate your services and their flexibility to adapt to the seasons. Don’t make your business appear irrelevant since customers are unsure whether you can supply the services they require based on the time of year. While informing clients that problems may need to be solved depending on the time of year, you should also advertise your most relevant services for the time of year.
Discounts for various types of customers
For the first year after moving in, new homeowners spend more than $10,000 on purchasing and repairing their property. You can introduce your service at a special discount price to assist them in saving money. A related concept includes roof damage after a storm, a tree falling down in a hurricane, a bathroom flooding due to a broken downpipe, kitchen cabinets falling apart, and so on. Most individuals will not think about their roofs, landscaping, bathrooms, or kitchens until they are destroyed by storms and floods. Spending money on undesired items makes homeowners uncomfortable in unexpected situations like these. Price reductions will make consumers feel more at ease, and choosing your company will be a matter of fact.
However, if your items or services are truly excellent, former customers will return and new customers will visit as a result of word-of-mouth. Let’s take full advantage of word-of-mouth marketing to raise your marketing game because it is the most effective advertising method despite all accessible digital marketing tactics. You might suggest to consumers that they can obtain incentives, future discounts, or gifts if they refer others to your firm.
Partner with a related business to co-market
A roofing business may join with a gutter-cleaning provider to offer a discount to consumers who use both companies’ services at the same time. A bathroom renovator may collaborate with a tiler, plumber, or electrician, while a landscape company may collaborate with a digger operator, and so on. On the other side, companies can create alliances with the leading suppliers in the market to improve brand awareness.
Change the course of your business
You and your rival are engaged in a battle to draw in customers, therefore you must set your company out from the others. You need to approach marketing from a novel aspect, perhaps by creating an eco-friendly roofing, bathroom, kitchen, or landscaping business where customers have a wide range of options. Explain to your clients why they should choose your company over others by highlighting the distinctive advantages you offer over your rivals.
Be active on social media.
Social media accounts can aid your marketing plan because they are straightforward, free, and simple to engage with your target audiences. However, because the majority of people use them for fun, you should avoid posting obvious adverts. You just share photographs of your teamwork, retweet pleasant customer experiences, and offer contests or gifts on Facebook, Instagram, LinkedIn and Twitter. The more you interact with your audience on social media, the more likely it is that you will reach out to new clients.
Despite this, many businesses claim that Facebook and Instagram are inexpensive tools to find new clients. However, because certain specific service companies may not be well-known, you must devise an effective marketing strategy in order to have an impression on your business. Furthermore, Facebook business pages face the problem of posts going overlooked. As a result, in order to attract a large number of people, you must employ a paid Facebook advertising plan.
Creating content to ensure that your website ranks highly. SEO material will make it easier for new clients to find your website when they are searching.
However, many businesses make the mistake of employing an SEO company. It could be a local or national SEO firm that works across multiple industries and does not specialise in any one. It indicates they will work harder if they gain a new customer as a result of their efforts to rank a website.
Instead of the usual method, they have a network of tradie websites and blogs that they have already developed and simply link you into. You will notice a positive outcome, but only in a limited period of time, and they will assist other businesses like yours. So, before deciding to deal with an SEO company that promises to attract clients to your business, consider the big picture.
Activate the Communication Channel
You may reply to customer complaints and concerns on most review sites. Make sure not to undervalue what others say; you must identify the issue about which disgruntled customers complain and express your willingness to assist them in any manner you can. You demonstrate to people that you care and are eager to fix a negative situation by responding swiftly.
To keep up with the changing world, innovate.
Trends, demand, and taste change over time, and this has an impact on your business. Your contract company will fail if you do not keep up with them. Even if your business is thriving, you must always seek for new business opportunities to ensure its long-term viability. In a service company, you must stay current on technologies, styles, prices, and materials by following global trends. Your products and services must be the best and most recent in order for your organisation to succeed.
These are marketing methods that can help you get new customers and keep your present customers coming back. To determine the finest option for your business, you should attempt a few different approaches. If you don’t know how to sell your good items or services, you can engage a marketer, and innovation will propel your company forwards. Every day, let us hunt for new ideas!
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Latest Update on February 17, 2023